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Wikipedia articles may include links to web pages outside Wikipedia. Such pages could contain further research that is accurate and on-topic; information that could not be added to the article for reasons such as copyright or amount of detail; or other meaningful, relevant content that is not suitable for inclusion in an article for reasons unrelated to its accuracy. Some external links are welcome (see "What should be linked", below), but Wikipedia's purpose is not to include a comprehensive list of external links related to each topic. No page should be linked from a Wikipedia article unless its inclusion is justifiable. The subject of this guideline is external links that are not citations of article sources. If the website or page to which you want to link includes information that is not yet a part of the article, consider using it as a source for the article, and citing it. Guidelines for sourcing, which includes external links used as citations, are discussed at Wikipedia:Reliable sources and Wikipedia:Citing sources.
Important points to remember
Restrictions on linkingFor policy or technical reasons, editors are restricted from linking to the following, without exception:
What to linkThere are several things that should be considered when adding an external link.
Each link should be considered on its merits, using the following guidelines. As the number of external links in an article grows longer, assessment should become stricter. When in doubt about the appropriateness of adding new links, make a suggestion on the article's talkpage and discuss with other editors. What should be linked
Links to be considered
Links normally to be avoidedExcept for a link to an official page of the article subject—and not prohibited by restrictions on linking—one should avoid:
Advertising and conflicts of interestDue to the rising prominence of Wikipedia and the amount of extra traffic it can bring a site, there is a great temptation to use Wikipedia to advertise or promote sites. This includes both commercial and non-commercial sites. You should avoid linking to a website that you own, maintain or represent, even if the guidelines otherwise imply that it should be linked. If the link is to a relevant and informative site that should otherwise be included, please consider mentioning it on the talk page and let neutral and independent Wikipedia editors decide whether to add it. This is in line with the conflict of interest guidelines. Note that since Wikipedia uses nofollow tags, external links may not alter search engine rankings. A few parties now appear to have a spambot capable of spamming wikis from several different wiki engines, analogous to the submitter scripts for guestbooks and blogs. If you see a bot inserting external links, please consider checking the other language wikis to see if the attack is widespread. If it is, please report it on Meta; they can put in a Wikimedia-wide text filter. Sysops will block unauthorized bots on sight. In biographies of living peopleIn biographies of living people, material available solely in questionable sources or sources of dubious value should be handled with caution, and, if derogatory, should not be used at all, either as sources or via external links. External links in biographies of living persons must be of high quality and in full compliance with Wikipedia official policies. Sites requiring registrationSites that require registration or a paid subscription should be avoided because they are of limited use to most readers. Many online newspapers require registration to access some or all of their content, while some require a subscription. Online magazines frequently require subscriptions to access their sites or for premium content. If old newspaper and magazines articles are archived, there is usually a fee for accessing them. A site that requires registration or a subscription should not be linked unless the web site itself is the topic of the article or is being used as an inline reference. Non-English language contentLinks to English language content are strongly preferred in the English-language Wikipedia. It may be appropriate to have a link to a non-English-language site, such as when an official site is unavailable in English; or when the link is to the subject's text in its original language; or when the site contains visual aids such as maps, diagrams, or tables. Per the guideline on non-English-language sites. When linking to a site in a non-English language under the exceptions above, label the link with a language icon, available for most languages, using two-letter language codes: for example, {{es icon}}, {{fr icon}}, etc. Place the language label after the link (i.e. [http://de.wikipedia.org German Wikipedia] {{de icon}}). Redirection sitesURL redirection sites are not to be used. Examples of these sites include tinyurl.com and tiny.cc. Most of these sites are listed in the m:Spam blacklist because they are frequently abused by link spammers, which means that it is not possible to save a page that contains such a link. Because URL redirection sites are added to the blacklist whenever abuse occurs, you may create problems for future editors by using them. Adding links to web proxies is prohibited for a similar reason. Instead, one should add a link to the original URL. It is generally preferred to link to the exact destination of a link. For instance, if example.com is an automatic redirect to tripod.com/example, it is better to link to the exact page, even if the webmaster considers the redirect address to be more official. Rich mediaIt is acceptable to link to pages rendered in normal HTML or plain text, but this is not always the case with pages using rich media formats (which may be incompatible with many user's settings and browsers). Check that the content type of the linked page is "text/html", "text/plain", or "application/xhtml+xml" (or another XHTML content type) as some pages may instead be rendered solely by platform-dependent plugins. Try to avoid directly linking to any content that requires special software, or an add-on to a browser. It is always preferred to link to a page rendered in normal HTML that contains embedded links to the rich media. In an instance where a link to rich media is deemed appropriate, an explicit indication of the technology needed to access the content must be given, as in the following examples:
Linking to YouTube, Google Video, and similar sitesThere is no blanket ban on linking to these sites as long as the links abide by the guidelines on this page (which would happen infrequently). See also Wikipedia:Copyrights for the prohibition on linking to pages that violate copyrights. Therefore, each instance of allowance is on a case-by-case basis. Avoid undue weight on particular points of viewOn articles with multiple points of view, the number of links dedicated to one point of view should not overwhelm the number dedicated to other equal points of view, nor give undue weight to minority views. Add comments to these links informing the reader of their point of view. If one point of view dominates informed opinion, that should be represented first. For more information, see Wikipedia:Neutral point of view—in particular, Wikipedia's guidelines on undue weight. Longevity of linksIt is very important to consider if the link is likely to remain relevant and acceptable to the article in the foreseeable future. For example, it is not useful to link to a homepage that changes often and merely happens to have a relevant picture or article on its front page at the moment. What can be done with a dead external link
Links to dead URLs in a list of external links are of no use to Wikipedia articles. Such dead links should either be updated or removed. Note however, that the matter is different for references: see Wikipedia:Citing sources#What to do when a reference link "goes dead". Note that some dead links are caused by vandalism (for example, a vandal disabling links to products competing with the vandal's favored product): it is worth checking to see if there is a working version of the link in an earlier version of article. Some vandalism of this type is quite subtle, such as replacing ASCII letters in the URL with identical-looking Cyrillic letters. Hijacked and re-registered sitesOccasionally a site will either be "hijacked" or be re-registered for a different purpose after a registration expires. In either case, while the URL is still valid it points to a page with different or altered content, which can lead to inappropriate content being linked, including in some cases pornography sites.[1] Sites that have been hijacked or changed after reregistration should not be linked; they should be handled in the same manner as dead links. How to linkLink with no text (code and example output): [http://example.com/] [1] Link containing text: [http://example.com/ The RFC-mandated example.com website] The RFC-mandated example.com website All text following a space is taken as the text to use for the link. Embedding wikilinks into the link text is incorrect; instead choose the appropriate words to link. "The [[RFC]]-mandated [http://example.com/ example.com website]". "The RFC-mandated example.com website". External links sectionIf an article has external links, the standard format is to place them in a bulleted list under a primary heading at the end of the article. External links should identify the link and briefly summarize the website's contents and why the website is relevant to the article. The heading should be "External links" (plural) even if there is only a single link listed. If several external links are listed and the subject of the article is a living person, organization, web service, or otherwise has an official website, it is normal practice to place the link to that site at the top of the list (if it is not already in an appropriate infobox). If you link to another website, you should give your reader a good summary of the site's contents, and the reasons why this specific website is relevant to the article in question. If you link to an online article, try to provide as much meaningful article information as possible. For example: == External links == * [http://example.com/link_1 Link 1] * [http://example.com/link_2 Link 2] Most external links should present different details than citations. For instance, a concise description of the contents and a clear indication of its source is more important than the actual title of the page, and access dates are not appropriate in the external links section. Because citation templates were not designed for use in the External links section, editors that use citation templates in this section should be careful to ensure the resulting description is appropriate for an external link. References and citationSites that have been used as sources in the creation of an article should be cited in the article, and linked as references, either in-line or in a references section. Links to these source sites are not "external links" for the purposes of this guideline, and should not be placed in an external links section. See Wikipedia:Verifiability and Wikipedia:Citing sources for specific formatting and linking guidelines for citations. Searching for external linksSpecial:Linksearch is a tool for searching for links from Wikipedia articles to sites outside Wikipedia. For example, all Wikipedia pages linking to Yahoo.com See alsoFor more detailed information regarding Wikipedia policy toward and appropriate syntax for external links, see:
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